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Content
09 September 2009, 18:38
Self esteem with my corn flakes...by Vic and Lisa Johnson
Self esteem with my corn flakes...
During some of the darkest days of my life I had breakfast with him
every morning.
He taught me the very first principles I ever learned about
self-esteem. Like he did for millions of others around the world,
he convinced me that I had the Seeds of Greatness within me. As
much as anyone, he taught me how to be a Winner in every area of my
life. After all those days of breakfast I wore out the old audio
tapes, and his book has grown dog-eared with age and use.
It would be years later before I could thank him in person. And
just as humbly as he appears in audio recordings, the real-life
Denis Waitley quietly accepted the accolades I heaped on him.
There's no question he's the real deal and his reputation is well
deserved. I recommend him frequently to people struggling with low
self-esteem because he did so much to help mine. In fact, I used to
carry around copies of Seeds of Greatness as giveaways for "needy"
friends.
If you're not familiar with Denis, you should be. No less than the
late, great Dr. Norman Vincent Peale said about him, "Denis Waitley
is one of the most inspiring men of our time. And he has the rare
ability to motivate every reader and listener." He has taught his
principles to our Olympic teams for the last 25 years, trained our
Apollo Astronauts, and coached countless Champions in the world of
sports and business. His legendary clients include Dell, Microsoft,
Coca-Cola and many, many more.
A while back I found out about Denis' Platinum Collection: Healthy,
Wealthy and Wise. It's an incredible 18-CD library that will help
you learn how to maximize your performance, manage your time,
enhance your relationships, set and achieve goals, make more money,
simplify your life and supercharge your career.
It took us months to negotiate a sweet deal on the Platinum
Collection but when we did, and when we offered it as an MDI Big
Deal, it was far and away the single most popular Big Deal we've
ever offered. We've got another special purchase of this lined up
and that allows us to offer it at less than half of retail price
(while quantities last).
It would be worth your while to take 7 minutes and go listen to a
sample of Denis' teaching. I think you'll find him motivating,
enlightening and encouraging. And I know you'll find this is just
as special as he is! http://www.asamanthinketh.net/denis
As always, thanks for supporting our site :-)
Vic and Lisa Johnson
Enjoy!
Margarita Nomeikiene
Content
25 August 2009, 15:31
Read Your Customers' Minds by Christine Churchill
Christine Churchill is the President of KeyRelevance.com, a full service Dallas search engine marketing company that specializes in helping businesses succeed online. Christine and her experienced team of online marketers provide a holistic approach to marketing: increasing a site's visibility online, improving the user experience on the site, and maximizing the site's conversion potential.
Using Site Search to Read Your Customers' Minds
Understanding the "why" of visitor behavior is one of the most frustrating aspects of online marketing. Fortunately, you have a potentially untapped tool that will allow you to get inside the heads of your site visitors and determine what they are looking for, what they expect to find on your site, and whether you are serving those needs.
You can do this by putting a site search box on your website and tracking the queries made and what visitors do with the results. When the customer enters words into a search box on your site, she is telling you in exact words for what it is she is searching. It is hard to find a better source of keyword information. Not only do you confirm the keywords the customer uses to search for your products, but you may also learn terms that customers equate with your business. These might be ideas for future products you could offer or new ways to describe existing products.
The site search function also provides users another option for navigating your site. For many people, using a search function is their preferred method for navigation.
What is Site Search?
Site search a tool that allows a visitor to search within the contents of a site for specific topics. If I am visiting your site that sells digital cameras, I might enter the model number into the search box or, if I've not yet settled on a specific model, I might type in characteristics of the camera I want. The site search tool would then deliver up pages from your site that are relevant to the keywords searched.
What if you don't have a site search tool?
The good news is you don't have to build a site search application. There are a number of free, open source site search tools in a variety of languages. There are plugins for popular site publishing tools. Many blogs come with site search built into the theme. There are also fee-based third party site search tools that allow for extensive customization.
One simple cheap site search option is Google Site Search (www.google.com/sitesearch/). Google offers up a free version (if you run Google ads) or a paid version (without ads), so don't let cost keep you from getting a site function on your site.
How to leverage your site's search box to read minds
Whichever site search tool you chose, be sure that you have a way of capturing the searched keywords so you can review them easily. The easiest way to accomplish this is to integrate the search results into your analytics. If the site search keywords are part of your analytics information, you are much more likely to review the material than if you just archived them on your server and forgot them.
Insights from searched terms
Once you have your site search integrated into your analytics, you can use your analytics to capture search queries and analyze reports. Here are a few insights you might glean:
* Understand what people expect from the site.
* Get ideas for new article topics or product areas for expansion.
* Identify navigation problems.
* Find missed opportunities that cause people to leave the site.
Setting up Site Search tracking in Google Analytics
Most analytics packages make integration easy. For example, with Google Analytics, there is a simple two step process: enable site search and tell Google how to capture the search info.
There are detailed instructions online, but essentially you set up the site search solution of your choice, then edit your Google Analytics profile to enable site search and enter the query parameter into the appropriate box. Once set up, you can then log on to your Google Analytics account and look under the Content section of the Left Nav for Site Search. It has never been so easy to get keyword data direct from the consumer.
What do I do with this info now that it's set up?
Google Analytics provides several reports to help you interpret Google site search data. The following reports help the webmaster better understand the visitor's behavior:
Search Term. These are the actual search terms visitors are using on your site. Mine this information for new article topics, product ideas, navigation issues , etc.
Total Unique Searches tells you how popular is that particular phrase. Note that this is a popularity count for that exact search phrase, so consider using the filter tool to look for larger themes across multiple queries.
Results Pageviews/Search. From the results returned, how many different pages were viewed? A large number here may mean that results that at first blush appeared relevant, did not answer the visitor's question, or that there are many relevant pages on the site and the visitor viewed several. The Time After Search metric (see below) will help to determine which is the case.
% Search Exits. How many folks exited the site after looking at the search results page (as the last page viewed)? A large number here indicates that the site missed the mark on returning relevant results. Popular searches with a large search exit percentage is a prime indicator for the need to develop new content.
% Search Refinements. What percentage of searchers conducted another search after searching this term? Again, this may represent a missed opportunity and indicate the need to develop more content.
Time After Search. How long did a visitor remain on the site after searching? Longer engagements indicate that the site is capturing the visitor's interest -- generally a good sign for a site.
Search Depth. How many pages of search results did visitors review? If you have a large or complex site, many pages of search results might be returned for a given query.
The quest to better understand your target audience begins with keywords. Using site search and tying it into your analytics package allows the webmaster to see the exact terms the searcher uses to look for items on the site. This unique insight into the mind of the visitor will enable you to better understand visitor behavior and improve the user experience.
Enjoy!
Margarita Nomeikiene
Content
24 August 2009, 21:09
Live deeper from Brian Vaszily
If You Run a Business Definitely Check This Out
This is a very special email invitation for those IntenseExperiences. com readers who run their own business, however large or small ... or who have ever thought of doing so.
On Wednesday, August 5, I am going to be listening in on an important by-invitation-only call led by two of today's most well-known and respected entrepreneurial branding experts. In recent years they have become friends of mine, and I can assure you their insights and expertise can make a huge difference in your business' success, just as they've done for hundreds of others. Bottom line is that every time they give one of these tele-seminars, I gain so many amazing insights that I wouldn't miss it for (almost) anything.
And here's the great news: this time, I've arranged for you to attend this call too, at no-cost-whatsoever to you!
In this call you will discover how, as a small business entrepreneur, you can approach your business just like the "big guys" and develop a reliable customer base quickly. You'll discover how you can apply these strategies immediately and without spending a cent.
My friends Kim Castle and W. Vito Montone, award-winning co-creators of BrandU, with nearly twenty years of working with Fortune 500 companies as well as hundreds of start-ups, will share top strategies that you can copy from the big brands on an illuminating not-to-be-missed call on August 5th.
If you run your own business or have thought of doing so, you really don't want to miss this ... especially because it's free.
But there are only limited lines for the call, so head here for more details and to register.
Known for their entertaining insights and practical how-to-steps, Kim and Vito, with help of their special guests, will share with you:
• The first thing to do to develop your brand... • What you have to do to stop selling your business short... • How to make people think of you first... • How to create desire and keep people buying from you... • The reliable way to recapture what you've lost over the last several months...
There are many things competing for your attention these days, but on this no-cost-call, you will honestly walk away with so much valuable knowledge that Kim & Vito so graciously share ... knowledge that you can apply to your business immediately.
In fact, listen closely on the call and you'll get the chance to work with Kim & Vito, privately, at no-cost.
Reserve your space today.
http://www.brandu.com/Public/PP/7BrandSecrets/index.cfm?PID=7brandaffiliate&af=18315
Enjoy!
Margarita Nomeikiene
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