|
Content
06 December 2011, 15:57
Rich Schefren about Deadly Mistakes In Online Content
Seven Deadly Mistakes In Your Online Content
In your last issue, we talked about probably the biggest mistake you can make when offering free content in your marketing - "Moving the Free Line." If dealing with that wasn't bad enough, there are numerous other ways your content can sabotage your sales efforts. I want to run down seven big ones today.
Another popular free content strategy that will hurt more than help your sales is something called "Results in Advance."
The idea is pretty simple. You offer content that starts getting people results.
Now before all the complaints start coming in, let me be clear about what I'm talking about here. There is a certain degree of sales value that comes from offering to show a prospect results of what you offer.
The problem arises because most people do it wrong.
There is a beauty to simplicity and most people try and get too much of a result for their prospects or customers in their free content. Because of that, their content becomes overly complicated.
"Results in advance" only works when you can give someone a very quick way to achieve some result they're after while at the very same time, leaving open the main goal necessary to become your customer. In other words, you want to get someone a quick result that takes them partially to this bigger goal. When you do it properly, you actually enhance and heighten your prospect's desire for the goal. That's when it works.
The problem is, it's so rare when I've seen it done effectively, that I actually categorize it as another big mistake among entrepreneurs.
"Fluff" and Other Content Traps
So let me go over some other mistakes that are commonly made so that you can make sure that you avoid them.
I call the first "Nothing But Fluff." If you don't consistently offer some good information that actually moves the needle for your prospects, then you're actually hurting your case. If you're simply regurgitating old content, then it will seem like you don't have anything new to say. New content doesn't have to be earth shaking or revolutionary, but it must at least be a fresh, new angle. So make sure you never create something that really delivers nothing.
The next mistake is "Giving Too Much." This is essentially taking the idea of moving the free line to a whole new level. In other words, its giving away way more than you should. When you give too much you run into trouble in two areas.
First, people will leave thinking they've gotten all they need from you. In other words NOT wanting more. But a worse problem can arise from giving too much and that is confusing your prospects with too many competing ideas in what you're presenting; what you're giving; what you're writing. That doesn't leave your prospect hungry for more - only confused and looking elsewhere for solutions.
Free content has to be a careful balance to leave people wanting more of what you offer.
Next big mistake - "Content That Doesn't Advance the Sale." This is one of the biggest problems. To understand this, you have to put yourself in your prospects shoes and ask yourself if reading whatever you've written makes you want to learn more about the author. Whether watching a video increases your curiosity about the content in the video or the mechanism you're advancing.
In other words, you want your prospects to consume whatever content you're putting out and by the time they're done, have a greater desire for your product. Most people don't accomplish that. Plan your content carefully.
The next big mistake is "Common Knowledge." This is a biggie. You can't tell people what they already know. (Or even what they think they know.) When you do that, you create a perception of yourself and your product or service that they are all just more of that same common knowledge. That's never a good thing. Position your content as "uncommon knowledge."
The next mistake is simple - "Being Boring." I probably shouldn't have to say this, but I'm going to for the record anyway. You never want to be boring. In fact, being boring is the quickest way to not only lose your prospects, but also to lose customers as well. Spice your content up.
The next mistake is almost the flip side of being boring - "Being Overly Complex." A key to making advancing a sale through content is to get your prospects to believe that your solution to their problem is actually quite simple once they have it. By offering content that's overly complex, the logical assumption is that your solution will be overly complex too. Don't get too complicated.
Time for a Quick Recap
So, let's recap some of the pitfalls that many entrepreneurs encounter when producing content for their market:
o "Moving the Free Line"
o "Results in Advance"
o "Nothing but Fluff"
o "Giving Too Much"
o "Content That Doesn't Advance the Sale"
o "Offering Common Knowledge"
o "Being Boring"
o "Being Overly Complex"
As you can see, there are a lot of ways to get into trouble with your free content. But have no fear because in your next issues I'm going to tell you the kind of content that will help advance your sales.
We'll talk about the all important qualities that good content shares and then we'll take a look at a couple examples of the right approach.
Enjoy!
Margarita Nomeikiene
Content
24 November 2011, 19:14
The Grace of Gratitude & Happy Thanksgiving! fom Aine Belton
Gratitude is such an amazing energy!
The more I tune into it and experience it in action in my life, the more magical I discover it to be. It has so many beautiful transformational gifts and qualities. It is hard to feel anything but bright warm feelings when you are in a state of gratitude.
What are you grateful for in your life?
Feel and share that gratitude with yourself and others today. Spread it wide and generously! Bless others as you have been blessed, and give thanks from your heart.
I wrote a poem many years ago for my sister who is such a blessing in my life and I am so grateful for.
I turned the poem into a flash movie to share at the link below (it’s a bit home-madey, but made with love):
www.LovePoemMovie.com
I’ve no doubt there are many people your heart over-flows with love and gratitude for. Let us never forget how blessed we are, and let us share our thanks.
Never miss an opportunity to say “I love you”, better still, create them!”
As well as friends, family and loved ones seen, I believe we have ‘unseen friends’ in spiritual realms too, whether we can physically see them or not, and like to remind myself to say thank you to these friends as well.
There are giant beings of love in your life, those you know and see, and those in the unseen, wrapping you in loving light-beams.”
Gratitude is a generating energy and attracts more of ANYTHING in general, as well as more of that which you feel grateful for, which is essentially what you love and brings you joy, and all that is good, true and beautiful in your life.
How wonderful is that?!
The grateful mind is constantly fixed upon the best, therefore it will receive the best.”
~ Wallace Wattles
Gratitude has, unsurprisingly, been found in scientific studies to increase happiness and goal progress.
I explore more about the wonders of gratitude in my free “Grace of Gratitude” ebook you can receive at the Global Love Project facebook page today.
If you visit the wall page, you’ll see the link at the top there >>
www.facebook.com/GlobalLoveProject
In this “Grace of Gratitude” ebook I cover more on the power and gifts of gratitude, from spiritual to practical levels.
The ebook includes 3 practical exercises you can work with to engage gratitude in your daily life, help you open to abundance, and elegantly transform problems (with some key gratitude-eliciting questions to assist you in doing so).
Gratitude ALWAYS leads to positive outcomes, is ever available, and will not only uplift you and others, but will open you to more of all that your heart desires in magical ways.
Gratitude is a most gracious gift you can give both yourself and others.
Engage the wondrous heart-opening energy and gifts of gratitude!
Go to: www.facebook.com/globalloveproject
You’ll find a link for the free “Grace of Gratitude” ebook on the wall page.
Try out the gratitude exercises and let me know how they go.
Happy Thanksgiving!
May everyday be a thanks-giving day.
Before you go to sleep, say thank you. When you awaken, say thank you.”
Just stop for a minute and feel grateful; how blessed you are to be alive and to be loved.
Feel grateful, not only for what you have now, but for the future you are creating and the blessings on their way!
Before you go to bed, say thank you. When you awaken, say thank you.
Gratitude is the sweet fragrance of an opening heart.
Gratitude is a light that dances from your heart, and blesses its subject whether near or far apart.
There are guides and angels loving and supporting you whether you see them or not, take a moment to say thanks.
Gratitude is the sweet song of appreciation and turns any experience into a gift that is received.
I want to say a huge *THANK YOU* for being part of the Global Love Project, for all your wonderful emails, and very touching sharings at the Global Love Project website.
They are such a gift to everyone and so elevating and heart-warming to read, and the vulnerability shared is beautiful and inspiring. Your comments have brought tears to my eyes on many occasion.
What a wonderful community you are creating! I’m so grateful this year to have been able to ‘hear’ from you in person via the comment boxes at the Global Love Project site and experience more of you.
Thank you!
What incredible people you are!
It is an honour and delight to be sharing this journey with you.
With love and much gratitude,
Aine Belton
Enjoy!
Sincerely, Margarita Nomeikiene
Content
13 November 2011, 20:04
The Date 11 November, 2011 Or "11.11.11"
General Questions Arising
Before commencing with our main subject this week, I would like to address a few recurring similar questions that have been sent by Readers over the last week or so.
The Date 11 November, 2011 Or "11.11.11"
Several questions have arisen regarding the significance of the date "11 November 2011", denoted as 11.11.11.
Well the only significance of this date is that there is No Significance.
11.11.11 is simply just another date on the Gregorian Calendar, based, for the last 2000 years, upon an arbitrary and erroneous event, namely the "birth date of Jesus".
Well we have already discussed, in several Newsletters over the years, that the entire original "Christianity basis" was totally contrived by the Romans in the 325 CE, in the interest of power and control through fear and guilt, based upon the same "birth, ministry, slaying and ascension" myth that is very ancient and symbolic, also applied to at least 16 previous "God-men" before "Jesus" became the seventeenth..
That said, the person upon whose Spiritual teachings were based most certainly did exist in that region. The New Testament, The Gospels in particular, is more or less all that remains of a collection of his verbal teachings, written decades after his passing by Greek people unknown, but definitely not Matthew, Mark, Luke or John.
The "original Jesus" was Jewish, and would have had a Jewish name, not a Greek name, "Jesus". "Jesus" probably originally born around 40 years before the "official" birth of Jesus, on the Pagan Festival Of Sun, Light And Re-Birth of 25 December.
So you see, the very basis for the date 20 November 2011 or 11.11.11 is really a human construct and totally contrived, as opposed to any "Cosmic" significance.
The Gregorian date of 11.11.11 is anyway only applied in few countries and cultures.
Here are some Gregorian 11.11.11 correspondences from other calendars:
Julian: 29 October - Year 2011
Hebrew: 14 Heshvan - Year 5772
Islam: 14 Dhu l-Hijja - Year 1432
Persian: 20 Aban - Year 1390
Maya Long Count: Baktun 12, Katun 19, Tun 18, Uinal 15, Kin 14
Maya Haab: 2 Ceh
Maya Tolkin: 1 Ix
So you see, a date is just that - simply a convenient reference point in and of itself.
The iconic date, 21 December 2012 is true however as a direct correspondence and extrapolation from the Mayan Long Count Reset Date Of: 13.0.0.0.0
Brought to You, This Day, In Divine Love, Light and Service from
http://www.ourultimatereality.com/
Enjoy!
Sincerely, Margarita Nomeikiene
[01] [02] [03] [04] [05] [06] [07] [08] [09] [10]
|
|
|
