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27 May 2010, 14:27
Land of the free because of the brave By Harvey Mackay
Land of the free because of the brave
By Harvey Mackay
For some, Memorial Day is the unofficial start of summer, a long holiday weekend to head to the beach or fire up the barbeque. I sincerely hope that Americans attach a deeper meaning to this unique holiday.
Lee Greenwood wrote a popular patriotic song a number of years ago with lyrics that are perfect for Memorial Day:
"And I'm proud to be an American,
where at least I know I'm free.
And I won't forget the men who died,
who gave that right to me."
Whenever I hear that song, I am reminded how fortunate we are to live in a country where we can live pretty much as we please, within the law, of course. We rarely stop to think about what we are allowed to say or do, or where we can go. We are free to make our own choices.
What does this have to do with a column about business? Plenty! Our whole democracy survives because we have brave men and women who fight to protect our way of life. What we have in America simply doesn't exist anywhere else in the world.
We all have the chance to study what interests us, work where we choose to work, take risks and fail and try again. We sell our products on the free market, hire from a well-educated and motivated workforce, grow our businesses without limits if we are successful, and make a fair profit. We go to sleep at night knowing the morning will bring another opportunity.
We owe our freedom to those who are willing to defend it.
As a businessman who has realized the American dream, I understand that the sacrifices of our valiant service people have enabled us to live free and pursue our opportunities. We take our liberty for granted, but as the saying goes, freedom isn't free. We owe such a great debt to those who have died wearing an American uniform, or lived to tell about it ... is one day a year enough?
Here's a brief history lesson about Memorial Day. In the 19th century, "Decoration Day" was started to encourage citizens to decorate the graves of soldiers who died in the Civil War. After World War I, the observance expanded to include ceremonies honoring those who died in all of America's wars. The holiday became Memorial Day in 1967.
Now, Memorial Day is celebrated on the last Monday in May. Touching and beautiful ceremonies are held at cemeteries across the country, and if you haven't ever attended one, I encourage you to go this year. I guarantee you'll come away with a new appreciation for the extraordinary efforts of our veterans, and the ultimate sacrifice of those who gave their lives for our country.
General George S. Patton offered his own perspective: "It is foolish and wrong to mourn the men who died. Rather we should thank God that such men lived."
Over 400,000 American soldiers and sailors died in World War II. Around 1,000 World War II veterans are dying each day. These are the unsung heroes who saw action in Europe, Asia and Africa, and then came home and got down to business. We know them as the "Greatest Generation" -- the men and women who took on big challenges and gave selflessly. Can we meet those standards?
I drive past Fort Snelling National Cemetery in Minneapolis every time I go to the airport. The unending rows of white grave markers are a solemn reminder of the millions who have died for our country from the Revolutionary War to the Iraq and Afghanistan wars.
I wonder how many of us could survive boot camp, much less wartime conditions. My worst day at the office will never compare to what our veterans have endured.
We honor them for their commitment and service. We recognize their sacrifices, and their families' sacrifices, that allow us to go about our everyday activities. Even those of us who work seven days a week still go home at night, unlike those on long deployments overseas.
We shouldn't wait until Memorial Day to show our gratitude for our servicemen and women. Yes, I am an unashamed flag-waver. I like it here, and I am grateful to those who have made my freedoms possible.
Mackay's Moral: Show your true colors -- honor our veterans.
Enjoy!
Sincerely, Margarita Nomeikiene
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15 May 2010, 23:54
The universe is change by M.Aurelijus & R.Frishman
Tip # 2 Sponsorship Tips from Mitch Mortimer
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Think about how we can serve our Mother's!
Happy Mothers Day! I hope everyone has a wonderful day honouring the very
special person that brought us all in this world, you Mom. In honor of
Mothers Day, My tip today is all about Mom's. The fact is that Mom's
everywhere are one of the top three demographics that all of corporate
America try's to reach and successfully market to. Do you want to know why?
It's because they are the top decision makers for most day to day purchases
that take place in the marketplace today.
So here is the tip. If you are an author or someone who is considering
getting into speaking and you are in the beginning stages of developing your
content, you definitely want to consider tailoring your content to address
the Mom Market. It is one of the hottest markets to develop content for.
There are hundreds of brands that are designed to help mother's but also
think of the thousands of brands out there that are for kids that Mom's buy
for. Who do you think companies market to buy those products? Mom's! So the
next time you are thinking of a subject or topic to write about that can
attract corporate partners. Do what you do on Mother's day, think about your
Mom and all the moms everywhere and how you can serve them.Again Happy
Mothers Day!
If you are you looking for help finding Corporate Partners, check out
Author Source and their Sponsorship Marketing Program. They DO IT FOR YOU!
Author Source President Mitch Mortimer and his team have years of experience
selling sponsorship for clients including working in NASCAR. They help you
build your Sponsorship Platform and then they go out and find you sponsors.
You owe it to yourself to check these guys out.
http://www.sponsorshipmarketing.biz
Enjoi!
Rick Frishman & Margarita Nomeikiene
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03 May 2010, 18:11
The universe is change by M.Aurelijus & R.Frishman
Dear Reader,
Happy Sunday- I just came back from the National Publicity Summit. I love coaching the people there. They are so eager to
learn and are wonderful people. Well another crazy weather week....Flooding in Nashville, Oil spill still getting worse in the gulf
and a bomb in Times Square last night shutting down Broadway and a number of blocks-
But....I have hope- This will be a great week.
The universe is change; our life is what our thoughts make it --Marcus Aurelius
Now on to the Tips...
================================================
TIP #1 Fill in the blank Pitch Formula
===============================================
As I promised in my last tip, here's another great
fill-in-the-blank formula you can use to create a show pitch
that is guaranteed to grab a producer's attention virtually every
time ... (Please forward this e-mail to anyone it might help)
* Pitch Formula: "____ timebombs that are set to go off in/at
your __________ unless you do something to stop them now"
And here's a couple of examples of how you might apply it:
Show Pitch: "5 timebombs that are set to go off in your body
unless you do something to stop them now"
Show Pitch: "7 timebombs that are set to go off in your
computer unless you do something to stop them now"
Your car, your relationship, your job, your retirement fund, your
child's school, your house, your will ... basically anything
that's important to anyone will fill in the blank in this formula.
Get Alex Carroll's Radio data base at http://www.publicityvault.com
Enjoy!
Rick Frishman & Margarita Momeikiene
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