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Content
03 May 2010, 19:11
The universe is change by M.Aurelijus & R.Frishman
Dear Reader,
Happy Sunday- I just came back from the National Publicity Summit. I love coaching the people there. They are so eager to
learn and are wonderful people. Well another crazy weather week....Flooding in Nashville, Oil spill still getting worse in the gulf
and a bomb in Times Square last night shutting down Broadway and a number of blocks-
But....I have hope- This will be a great week.
The universe is change; our life is what our thoughts make it --Marcus Aurelius
Now on to the Tips...
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TIP #1 Fill in the blank Pitch Formula
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As I promised in my last tip, here's another great
fill-in-the-blank formula you can use to create a show pitch
that is guaranteed to grab a producer's attention virtually every
time ... (Please forward this e-mail to anyone it might help)
* Pitch Formula: "____ timebombs that are set to go off in/at
your __________ unless you do something to stop them now"
And here's a couple of examples of how you might apply it:
Show Pitch: "5 timebombs that are set to go off in your body
unless you do something to stop them now"
Show Pitch: "7 timebombs that are set to go off in your
computer unless you do something to stop them now"
Your car, your relationship, your job, your retirement fund, your
child's school, your house, your will ... basically anything
that's important to anyone will fill in the blank in this formula.
Get Alex Carroll's Radio data base at http://www.publicityvault.com
Enjoy!
Rick Frishman & Margarita Momeikiene
Content
22 April 2010, 20:45
Achieve Your Goals with Jack Canfield
WISE WORDS
“You should set a goal big enough that in the process of achieving it, you become someone worth becoming.”
–Jim Rohn
Stay on Track to Achieve Your Goals
It's now past the first quarter of 2010. Have you made progress with the goals you defined for the year? If you are like most people you may have stalled in your momentum. Here are a couple of ideas to ensure you stay on track in achieving the goals you have already set or for new goals you are establishing now.
Do at least the minimum. Sometimes people worry if you set a goal too big that you may set yourself up for failure. Raymond Aaron teaches what he calls MTO: M stands for minimum, T is target, and O is outrageous. He suggests you first determine the minimum. Let's say your goal is to clean out your office. The minimum could be taking the piles of papers around your desk and stacking them into one neat pile. That would be the "minimum," where you'd feel like you did at least something in your office. The "target" would be to take all of those papers and create a filing system to put them away. And the "outrageous" version would be if you take everything out of the office, paint it, get a new desk, build shelves, label all of your boxes and then take each item one at a time and decide if you want to put it back in the office or give it away.
What happens with this process is that people will do the minimum because it is the minimum, it's easy. But when anyone starts something they've been putting off, like cleaning your office, they start to develop momentum. Once you get started you'll have a hard time stopping. This is a good system to use around thinking that if the goal is too big, you'll fail. You can't fail if you set a minimum, target, and outrageous goal. Let the outrageous goal be the one that really stretches you; let your target be the thing based on past experience you realistically can commit to; and minimum is doing at least something.
Write them down and review. It's also important to write down your goals and look at them at least twice every day. It's been said that "people who write their goals down CONSISTENTLY, earn an average of NINE times more income in their lifetimes than those who don't.*" You should also read them out loud and take time to visualize the goal as if it is already complete. This will help you get into the emotion of having achieved the goal and help activate your subconscious mind.
Jack Canfield Tip:
"Writing down your goals is essential to achieving them. Those who write down their goals are more likely to achieve them than people who only think about them."
Enjoy!
Margarita Nomeikiene
Content
20 April 2010, 22:09
Internet Marketing For Local Business by Sterling Sherrell
Why Internet Marketing For Local Business?
During these rough economic times, we hear lots of disturbing news of people and businesses failing. The industries we once held as dear are rapidly disappearing. The biggest factor in starting Sterling Ventures Marketing was to help local companies not just survive, but flourish right now. For local businesses marketing has been through traditional venues for decades. Now however, prospects are no longer going to those places to find products and services. The Yellowpages have been replaced by Google searches. Customers no longer tab through pages. Instead enter the exact phrase they believe will fill their needs and are instantly presented with results on web pages. Whoever comes up on the first page of Google’s results are implicitly the best and gets the most patronage.
Radio has been replaced by the iPod or satellite radio. There are no local commercials to interfere with a person’s music again. Televisions are still just as popular. Yet, you won’t see many people reciting those famous commercial jingles of the past. Tivo and DVR’s allow watchers to pass up every advertisement with the push of a button. Even the local newspapers are declaring bankruptcy. There is no patience to wait until the paper gets delivered to catch up on the local sports team or political scandals of the day. Most people can check all of that right on their cell phones.
Local internet marketing is no longer an option. Just having a website that you never check doesn’t count. Everyone of you potential customers is searching every day for exactly what they want now. If you are not in front of them on the internet your competition is. Will you let your business be another statistic of a bygone era or will you choose to dominate the next wave of marketing online?
Filed under: Internet Marketing
ENJOY!
Margarita Nomeikiene
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