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Content
20 May 2011, 21:20
Friendship on Facebook is Like Money… from StomperNet
Hello NoInfo
Have you ever heard the quote: “Friendship is like money, more easily made than kept”? Samuel Butler said it, and that quote pretty well sums up how things work on Facebook. Making lots of friends is easy, but what can they do for your business, and once you have them how do you keep them engaged and spending?
Last week we talked about how important social marketing has become in terms of search marketing. And this week we’d like to take that advice in a new direction and focus on how you can improve the status of your business on Facebook.
Facebook definitely has advantages, such as their 500 million active users, any one of which has the potential to become your business’s raving fan.
This week, we’re going to show you ways to crank up your presence on Facebook to get traffic and even though Facebook is intended to be a social network — to translate those friendships into sales.
Let’s get started!
Lee Collins
Managing Director
StomperNet, LLC
"The thing that we are trying to do at Facebook, is just help
people connect and communicate more efficiently."
- Mark Zuckerberg, Co-Founder of Facebook
FRIENDSHIP ON FACEBOOK IS LIKE MONEY
In 2004, when Mark Zuckerberg started Facebook, he intended it to be just a way for college students at Harvard to connect. It was kind of like being in the student union with your friends, but you didn't have to leave the dorm.
And then it blossomed and grew far larger than Zuckerberg or the rest of the world imagined. Today, Facebook is not only a name known in most households in the U. S., but in homes around the world.
This creates an incredible opportunity for any marketer, whether you are a brick and mortar business owner or have a marketing presence online. For local business owners, Facebook is a great way to connect with people in their region. For Internet marketers or e-commerce site owners, it's an opportunity to connect with the world. At no other time in history has this type of bonding opportunity been available!
So, how can you increase your presence on Facebook? What are some of the cutting-edge ways that you can use to bond with your ideal customers so they'll follow you right to your sales page or your front door and buy your products?
Here are 20 different ways to make Facebook a very important tool in your promotional and SEO toolbox:
1.Get a Vanity URL.
You'll need 25 likes for your fan page first, which is easy to do. Then, be sure to get a Facebook vanity URL. Make it easy to remember by keeping it clean (no hyphens or underscores, for example) and as short as possible. You want it to be easy to type and to stick in people's minds. Just be sure that your vanity URL is close to your brand name. If you can't do that, make sure that the URL you pick makes sense to your business's purpose. For example, if you have a shoe store called "Miller's Shoes," you want a domain like http://Facebook.com/millers or
http://facebook.com/awesomeshoes.
ENJOY!
Margarita Nomeikiene
Content
17 May 2011, 09:41
You Have Questions - Rich Has Answers! By Rich Schefren
You Have Questions - Rich Has Answers!
By Rich Schefren
Q. Hi Rich, I've run a succesful offline business for a number of years. But I'm an absolute rookie with no experience actually doing business online. I do have a lot of knowledge. I have zero list. What can I do to connect with my market online?
A. Your situation isn't too far from where a lot of my Founders Club members started. If you happen to be a member, I'm going to recommend you read or re-read one of my reports. It's called "Your Business Blueprint."
I suggest this because that report will help you get into the head of your prospective market. You see, there are three primary components in direct response as far as connecting with your market and making the sale go.
The first is the list. The who. Who are you making this offer to?
On any given high traffic website, there can be thousands of different types of people that are accessing that site. The more that you know about who your actual buyer is, the easier it's going to be for you to connect with the greatest amount of prospects.So that starts the process. Who exactly am I selling to? What is it that they want and what are they trying to accomplish and what's going on in their mind?
The second part is the offer. What would be inherently desirable to those people? What product? What service? What do you have that would make them take notice - that would get their attention and make them interested in learning more or even buying?
Then last is the copy or the way it's presented. That's really last. A lot of people jump to this last part without really having much clarity and haven't given enough thought to those first two things. That's the wrong approach because the truth is, if you nail those first two things, everything else you'll do online is going to be a lot easier. Because you have an offer that is sexy to the people who've you targeted.
If that is the case, then your offer will work and there is a lot less that you're going to have to learn because you'll have an effective marketing - it'll be easy to create effective marketing.
Q. Rich - I have a new high-end client and now it's time to get paid. I'm not sure how to. I'm wondering if you have a high-end coaching client, how do you send them an invoice?
A. Congratulations. This is a good problem to have. Personally, I make it known way ahead of time that I get paid in advance. I'm not going to chase money. It's not worth my time and I have more people that want to work with me than I can work with. So I need to know you're serious before I even agree spend any time with you. And one of the best ways to do that is by you paying me in advance.
But not too many people are in that position.
If you think that the person is just waiting for you to bill them and they're going to pay you the whole thing, then by all means I would just bill them the whole thing.
If you've had no conversations about payment terms then I would try something more standard to the industry you're in. Let's say you're creating or redoing a website for someone. Maybe you ask for 50% up front, another quarter when the first draft is submitted, and then the last quarter when all the final changes are made.
If that's the approach you're going to take, then I'd suggest you just send them an email structuring those three payments. You could break them out even more if you wanted.
I'd send an email explaining the different parts of the payments, when they're due, what they're getting at each stage, and when they'll owe you the next payment.
So I'd send an email with those details and then I would follow up the next day and say did you get my email?
If you're going to meet them in person, I would say something like, "can you have the check ready for me when we meet?" Or just suggest a couple options like, "how would you like to take care of that? Would you like to Paypal me the money or send a check?" Don't just say "it's time to pay."
Bottom line is don't overcomplicate the process. If they've agreed to pay you, they've agreed to pay you. Show them what they owe you and politely ask for the money.
Questions or Comments on this issue?
Click here to send them to Rich!
http://www2.internationalliving.com/2011/04/05/lilvm410/
Enjoy!
Margarita Nomeikiene
Content
15 May 2011, 19:55
The Divine Meaning of Love from www.ourultimatereality.com
The Divine Meaning of Love
In recent Newsletters, we have looked at the most fundamental inherent qualities of
Spirit that humanity should realise, assimilate and "Be" in order to personally fulfil the
next stage of Human Evolution as the Great Transition inexorably progresses.
Many people have asked me whether there is just one "quality" above all others that
truly represents and integrates all of these "qualities".
Yes there is - Unconditional Love.
Now when considering "Unconditional Love" I realised that this phrase,
"Unconditional Love", is actually a misnomer, suggesting a dualistic basis.
"Unconditional Love" implies that Love can be also "conditional". In its purest form,
Love simply cannot be "conditional" by its very Nature. Nothing "conditional" or with
"conditions attached" can ever be "Unconditional" and can therefore never
Expressed through or out of Pure Love in the highest sense of the word "Love".
One of the fundamental qualities of human beings at a Spiritual level, and that we
have both discussed recently and previously is "Service to Others Before Self".
Now Service to Others Before Self, while crucially important, and fundamental to
Spirit in All Spheres of "Creation", still originates out of Love in the highest sense. If
we are Living, Being and Expressing Love in its purest form, then there can never be
"service to self before others", because Love, by its very Nature, will always Serve
"others" first, even if it means sacrificing Self in the process.
In absolute terms "Christ" means "Love", not a person. Any human Being can, in
principle reach Christ Consciousness. So the symbolic allegory of the person known
as "Jesus" being "crucified on the cross" represents Jesus placing humanity before
himself, in other words his actions were Selfless, and out of Love for Humanity.
As an aside, the religious interpretation and doctrine of this allegory is that "Jesus
Christ died for the sins of humanity".
But what is "sin"? Many believe that "sin" is "doing something bad" in some way.
Well in fact the true meaning of "original sin" is the disconnection of humanity -
human Mind and Consciousness from its Higher Spiritual Being. This is allegorically
represented in the Bible by the story of "Adam and Eve" in the "Garden of Eden".
So when "Christ died for the sins of man", the true meaning is that the force of True
Love was invoked, in order to reconnect Humanity with its Spiritual Being.
Instead of course, The Romans, in the 4th century, used this as a fear and control
based religion, with the true meaning buried in time, doctrine and dogma.
Now if the phrase "Unconditional Love" is ambiguous, what would be a more suitable
and appropriate phrase to use in its place?
Well the word "Love" alone should suffice, because ultimately there is only one
meaning and Expression of True Love - Source, Which both Expresses and Is True
Love in the Highest possible sense.
The word "Love" has however become greatly expanded during the course of recent
human evolution to encompass, for example, an attraction between two people, or
even an expression of how much a person likes something, e.g. "I love that food".
Now without wishing to seem unromantic, the "love" between two people is actually,
and more accurately described as "chemistry", in that the feelings of sexual love
arise from the activity of neurotransmitters within the brain, particularly dopamine.
So when two people become sexually "attracted" there can there be many reasons
such as physical appearance, character, personality etc. Brain chemistry is modified
giving rise to the feelings and sensations typically associated with sexual love.
Very often of course attraction between two people is not even based upon brain
chemistry, but rather on a much more primal urge to "mate", in which case it is "lust".
On a different level, we hear people speak about "love" of friends or relatives, often
expressed as "love", but which, in reality, is much nearer to affection - which is fine.
There are no doubt many other uses of the word "love".
There is nothing whatsoever "wrong" in using the word love in any of these contexts,
all of which are completely valid in the context of humanity and the human
experience generally, but at the same time, when the word "love" is used so liberally
and generally in so many contexts, the true meaning of Love becomes diluted.
Now you might ask, understandably - "why does this matter?" "What is in a word?"
Well while these uses of the word "love" are fine in their respective contexts, "Love"
in its absolute, purest, most Divine form is absolutely fundamental, not only on an
Individual or Personal level, but on a Divine Level. Love is the very "fabric" of the
Universe of All That Is. Love is Source Energy of the Highest Vibratory Frequency.
It would be nice to have available to us an alternative word to describe the Highest
Expression of Love, but to introduce such a word would probably only cause
confusion. After all, why change a word that has served so well for millennia?
In the Bible, the word "love" is used frequently, but having been translated or
mistranslated from the original Greek texts as the word "Agape", which literally
means "Unconditional Love" in its original sense.
However, over the centuries the church has consistently changed words and/or their
meanings that either do not suit its intended religious purpose, or which they cannot
understand in the context in which the word is used.
Now consider the following passage from the Bible:
"Jesus saith unto him, I am the way, the truth, and the life: no man cometh unto the
Father, but by me. If ye had known me, ye should have known my Father also: and
from henceforth ye know him, and have seen him". -- John 14:6 -7
Now keep in Mind that the basis of Christianity is the central doctrine that "Jesus is
the Son of God", and therefore throughout the New Testament, any verse that
contradicts this central doctrine in any way has been modified accordingly.
Also keep in Mind that the Highest meaning of the word "Christ" is "Love". So when
early religion spoke of "Jesus the Christ", what they were really saying is "Jesus the
Love" or more specifically "Jesus The Highest Expression of the Love" - i.e. Jesus
the Highest Expression of God, Source, Christ Love on Earth.
So returning to the above bible passage, the original statement and meaning would
likely have been much closer to:
Love is The Truth
Love Is The Way
Love Is The Light
No One Progresses Towards God, Except Through Love
Now you can replace the word Love with Christ if you wish - the meaning is the
same. So it is true to say that "Christ is the way to God" which has the same
meaning as: Love Is The Path To Source.
In another bible passage, Jesus was quoted as saying:
"Thou shalt love thy neighbour as thyself. There is none other commandment greater
than these." -- Mark 12:31
So why did Jesus place such an emphasis on Love?
Well quite simply he was making the crucial point that every human being, despite
the illusion of separation, is One and All. There is no "me", "you", "them" etc.
In other words - however you Love yourself - in a Divine, not narcissist sense - we
should Love all "other" Expressions of Source, our "neighbours" in humanity, equally.
Conversely, at the other end of the scale - if you "hate" someone, you equally "hate"
yourself. There are few more certain ways of bringing down Spiritual Vibration, and
therefore Spiritual Being, than by negative thoughts and actions towards "others".
However, as previously mentioned, Service to Others Before Self already
encompasses Love, because it recognises the Oneness, Equality and Divinity of All.
So what then could we refer to this Highest form of Love instead of "Unconditional
Love" which is ambiguous, and to differentiate the word from other contexts used?
I shall henceforth refer to the Highest Expression of Love, Expressed By and From
Source through every person, animal, plant and indeed All Creation as Divine Love.
It is impossible to over-emphasise the fundamental importance of Divine Love,
because it is literally All That Is.
Every single person on this and all other planets is an Expression of Divine Love, no
matter how they are perceived by others in the duality based environment of Earth.
People fundamentally differ only in the degree to which they naturally, Spiritually
Realise, Become and Express Divine Love at the very core of their Being.
Divine Love is Energy, Vibration. The Greater extent We Express Divine Love, the
nearer we Grow towards the Source of Divine Love. All else, such as Selfless
Service, is an aspect, an Expression of Divine Love, but not Divine Love Its-Self.
We extend Selfless Service through Divine Love, not the other way around.
If we have to make a conscious decision to extend "Selfless Service" then it may well
be Selfless Service in that no reward is required in return, but True Selfless Service
is a State of Being Out Of Divine Love, and the Expression of Oneness of All.
Of course this is not often self-evident on Earth, which is why the focus of so many is
firmly on self, driven by the rational, Ego mind and its desire to first of all survive and
to elude "death", secondly to conform to the expectations of family, friends and
society, and thirdly to "keep up appearances" in the neighbourhood and so on.
Now while this is understandable when taking in to account the way "modern
society" is configured, it is also in many ways a "trap".
Materialistic existentialism is totally contrary to our very reason for Being on Earth -
to Spiritually Evolve through Experience.
Of course "modern society" does provide countless opportunities for Evolution, due
to its inherent vast variety and sheer number of participants, but these opportunities
are only of value to the extent that they are recognised and followed appropriately.
We all have Inner Guidance which is always available, the sole purpose of which is
to guide us in making the appropriate choices consistent with Spiritual Evolution of
Higher Self, and in particular in fulfilling a particular "mission" or objectives in this
"incarnation" to contribute to the Wholeness of Higher Self and ultimately The All.
As it is though, the voice of the Ego is often louder and more urgent than the gentle,
Loving, All Knowing voice of the Higher Self, and choices are made accordingly.
Of course, the more Higher Self is pushed in to the background, the more the Ego,
the rational, conscious Mind gets its own way. When this happens people become
increasingly more "distant" from Source, from God, and increasingly Spiritually "lost".
Remember - this "distancing" from Source is the meaning of "original sin", the
opposite of which is All Encompassing Christ - Divine Love.
For many it is not until they eventually "pass on" from the physical world at the
change known as "death" that the full significance of the life on Earth becomes
apparent. Upon Transition to the "afterlife", the Astral, the entire "incarnation" from
the moment of birth to the moment of "death" is reviewed in vivid detail.
Opportunities to progress or regress are reviewed in context - a context which is not
often apparent on Earth, otherwise the choice may not be made for the right reason.
ENJOY!
Margaria Nomeikiene
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