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Content
20 July 2007, 06:13
Yahoo and MSN: The Untapped PPC Goldmine
This is a great article that explains why most people
are missing the boat when it comes to PPC marketing.
Enjoy! - Joe Lavery
Yahoo and MSN: The Untapped PPC Goldmine
By Mark Roth
Given the current dominance of Google in the Pay Per Click (PPC)
advertising market, it can be easy to forget that it wasn't always
top dog. Yet Google was actually a latecomer to PPC technology,
which was first popularized by Goto.com in the late 1990's. Goto
became Overture, now a part of Yahoo, and for several years was
the biggest player in PPC.
What allowed Google to overtake (and quickly dominate) the PPC
field was its innovations in terms of making PPC more effective
for advertisers and for end users. Rather than let the highest
bidder get the top advertising spot, as was customary for other
search engines, Google took into account the relevancy of the
ad to what searchers were looking for. This meant that people
searching Google were more likely to click on ads, and
advertisers with highly relevant campaigns did not necessarily
have to outbid their competitors.
This may sound like a subtle difference, but it was one of the
major factors that allowed Google to catapult itself from
start-up to having a market cap more than three times that
of Yahoo. However, Google's current dominance in PPC
advertising is not guaranteed to remain, nor does it prevent
advertisers from using other high-quality sources of traffic.
For many PPC marketers, Google has long been the only game in
town because of the advantages it offers. At the same time,
it's two main competitors in the PPC arena, Yahoo and MSN,
have invested heavily in updating their technology to regain
a competitive edge. Yahoo in particular released its new
Panama system for its Yahoo Search Marketing service in
February 2007, which is designed to bring it to the cutting
edge of highly relevant text ads.
What may come as a surprise to PPC users is that some of the
top PPC affiliate marketers have long used all three main PPC
advertising sources (Google, Yahoo, and MSN) with great success.
While the press may represent Google as being the only game
in town, in reality it only controls 2/3 of search engine
traffic. That leaves more than 30% of the market for marketers
to target through Yahoo, MSN, and smaller players. And for
serious marketers, 30% of the market is enough to seriously
investigate the possibilities.
The most important figure for online advertisers when deciding
where to spend their marketing budget is return on investment
(ROI). If Yahoo and MSN can offer a similar ROI to that of
Google's, then by all means, they should be included in your
advertising efforts. What I have found in my own experience
is that even though the quantity of traffic from Yahoo and
MSN is lower, the quality is very good.
The key to discovering the most profitable use of your
advertising dollars is to try different sources of traffic
and track the results. If you don't know your precise
ROI to begin with, then there will be no way to determine
how to improve it. With PPC marketing, conversion tracking
is the only way to accurately gather data on different
traffic sources and ultimately put together an optimized
advertising campaign. For any marketer who does test the
waters with Yahoo and MSN, they are likely to find high
quality traffic and lower competition from marketers who
still think that Google is the only way to go.
Mark Roth is a full-time PPC affiliate marketer, and has
generated more than 1 million conversions using Google,
Yahoo, and MSN search advertising. He is also the
developer of Affiliate Radar, the ultimate tool for
PPC affiliate marketing, and the only solution for
transferring PPC campaigns between the Google, Yahoo,
and MSN networks.
To learn more, visit
http://clicks.aweber.com/z/ct/?1YW3pHJoO3pOtOOr3WOmLg
Enjoy!
Content
19 July 2007, 22:31
Control your own destiny or someone else will.
By Dr. Mike Davison.
Dear Partner in Purpose,.
I know exactly where you are! .
You are looking for strategies to help you breakthrough the barriers of habitual patterns of thinking, feeling and behaving to help you achieve the life you always imagined. .
I have spent the past 15 years of my life working with people as a Psychologist and Executive Coach Consultant, helping them eliminate the problem saturated stories they have created that limit their level of fulfillment and sense of purpose in life. .
In addition to my work as a Psychologist and Executive Coach Consultant, I have also been a “student” of the great motivationalists of the day. This includes interviewing the best of the best in the personal development field on my weekly radio show, Possibilities Radio with Dr. Mike Davison. I have also been directly coached and mentored by three of the top leaders in the personal development field today. Throughout my work with people over the past 15 years I have developed a system that has helped me understand what people want and how they can get it. .
More importantly I have developed a system that can help YOU precisely define your most desired outcomes for your life and more importantly how to create them. This system involves the best of the best I have learned from the field of psychology and psychotherapy, as well as from the top leaders in the personal development field. When you subscribe to my FREE Ezine you will learn ideas about.
Having unstoppable PASSION.
Finding and Living your PURPOSE.
Stepping into new POSSIBILITIES.
Making consistent PROGRESS toward the life of your dreams.
And…much, much, more – when you subscribe today!
When you order this E-zine you will get a special report entitled 7 Insights for Finding and Living Your Life's Purpose! . This FREE report is a series of information that you will get over the next 7 weeks..
Contact Information:.
1-800-470-3257.
Mike@PartnersInPurpose.com.
Enjoy!
Content
15 July 2007, 21:09
Can't Make The First Dollar Or A Million
By Patric Chan
I get it-- why most of the people just can't make a single dollar online.
You see, building an online business is just like watching a movie.
You got to start from the beginning and ACTUALLY COMPLETE it. Very simple concept right?
Start from the beginning and complete the whole darn thing.
But people don't do that! Either they can't or don't want. Who cares. The point is, they don't complete it.
They get sidetracked. Whether it's because of a 'better' opportunity arises or something just pops up in front of them at that time.
All you need to do is to complete it.
In an internet marketing coaching program like the Chan Do Internet Success System, all the clients need to do is just to complete the short 6 weeks of training that are prepared step-by-step.
IT'S THAT EASY. Attend it. Be present. Understand it. And do what it ask you to do and you'll make money online. But darn it. Some will attend but not being present. Some will attend, be present but wouldn't try to understand it. Some will have everything but refuse to do it for whatever crappy reasons possible.
If 6 weeks is considered long, then those people taking MBA or a business degree must be crazy to spend years of learning.
So now after completing your training, you need to complete the action steps. The "do it" part. Like in Chan Do Internet Success System Coaching Program, there are 6 steps needed to be completed--
Step #1: Find and identify a profitable niche in the long tail market online
Step #2: Create your own money-making info-product to sell on the internet
Step #3: Design the 'correct' webpage and write a salesletter
Step #4: Master the techniques of email marketing
Step #5: Advertise and promote your webpage effectively online
Step #6: Strategic planning to grow your business and add more new tactics
Complete the training and complete what you need to do.
If you don't complete, how can you expect the system to work like magic? Just like watching a movie-- How are you going to know the conclusion of the movie if you don't finish it from the start?
It's ridiculous not to complete what you start.
It's even more ridiculous not to do anything once you have the million dollar idea in your brain and gone through the training to understand how to do it.
Enjoy!
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