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04 April 2007, 09:35
Sunday Email Part 9 by Patric Chan
Hi Margarita,
I don't know whether I should callit delayed Sunday Email or early edition
since it's Wednesday today. :-),
Sunday Email Part 9 is 100% complete and you can read it for free now at:
http://youchandoit.com/t/sunday-email.php,
This round, I'm ranting about marketers gving away free reports and how
come $7 products are useless most of the time if the marketer are trying to
be 'smart'. ,
If you're new to my subscription and wondering what is a "Sunday Email",
it's an email full of my rants, personal tips and opinions on marketing especially in the "internet marketing" niche. Sometimes, opinions on life. Whatever it is... it'll give you value after reading it.,
Sunday Email Part 9 (Early Edition) ,
How are you?,
It's been a long time since I asked you that. Last week, I was away speaking for Unleash Your Marketing Genius, an event by Stephen Pierce. Just in case if you have no clue who's Stephen, just go to www.winintheniche.com. I'll put up some pictures and talk more about it in the next post.,
You Can Smell It... Weeks Ahead,
Sometimes, a month ahead. You probably have no clue what I'm talking about - Product launch in the internet marketing world. Here's how it normally works:
The marketer will start to give away a free report or sequences of videos. It might even be several free tele-calls. Whatever. They call it the 'teaser'.,
Did you see that coming? (smile),
When I check my mailbox and gotten 7 emails from different marketers giving that same free gift, I've already knew it.,
So... who's getting the advantage here?,
If you're me, you'll either feel sick with this 'fake' free gift or you'll be excited to see the real product. With all means, I’m not saying that the free gift has no value -- I'm saying that you might feel your intelligence is being insulted. Ouch.,
If you'[re a marketer using this method: ,
You'll probably debate with me that you're giving value or whatever opinion you want to defend. Honestly, even if you're right 100% and I'm wrong, I can't be bothered because I'm not trying to proof anything here. You see, I don't have an ego to feed. Maybe I have. But obviously, not here. ,
Giving a free gift before a product launch is a brilliant strategy. I use it as well but I think it will no longer be as effective as it is today. I mean, you would have realized that tons of marketers are using it like nobody’s business.,
So here's my 2 cents opinion if you're a marketer planning to use this method:,
Be honest and tell the truth. In your free gift, don't hide anything. Tell them why you're giving this free gift and what they can expect to buy from you soon. You can be upfront or indirectly, but tell the truth. And guys and girls... for everyone's benefit -- Give real content or useful application. Don't create a free report with 5 pages of content and 10 pages of salesletter. Yeah, real content. Not some camouflage content that leaves the reader nothing more than hanging with more questions.,
As a person receiving this free gift:,
I think you should study the marketing strategy that took place in front of your computer screen as a real life case study. And this is also where you can see who are the joint venture partners involved. See how they are promoting it and why they are doing so.,
If you're the JV partner to promote this:,
I wouldn't suggest you to go ahead and give the free gift without any unique twist. Don't follow the herd otherwise you're not going to get a lot of sales. Trust me, I've been there.,
Software Sourcecode Crap,
The good thing with the 'internet marketing' niche, there are marketers that sell software source code. That's good because you can be a 'software developer' even though you don’t have a knick for software.,
But it can turn ugly.,
Last month, I bought a software source code package that cost me hundreds of dollars. I thought that was one of my best purchases because the salesletter claims how useful these bunch of source codes can do. ,
Until I got it.,
Man, at least 50% of the software can't work or have serious bugs in them.,
I don't need to say how unhappy I am. I mean, I'm not complaining about the price. I just want to buy things that work.,
No, it's not Jeremy Burn’s software, if you're thinking of him. (smile),
Lesson learned:,
Never buy source code from marketers unless they are real programmers. Better still, if they are programming geeks. You see, programmers are different 'breed' of human when it comes to selling. They are nice people who care about the quality of the software. They'll be focused on creating bug-free source code and best of all, they love their product.,
Why My $7 Product Sells,
There's a $7 product promotion craze online recently. But most of the time I won't buy any of them. You see, I DON'T MIND PAYING if I know I'm going to get the real stuff. The problem with these $7 product is that... they are not complete. ,
It's like paying to read a sales pitch to purchase a more expensive product. Ok, I'm exaggerating. :-) But hey, you get my point right?,
These marketers think they are smart -- Giving you some 'sweet stuff' and getting you to buy another product by not 'completing' the product's content. That's nice. It would be really nice if the $7 report is complete.,
But I'll buy if the salesletter claims to solve a precise problem. Like a report how to get free traffic from youtube.com by getting a lot of viewer votes.,
The keyword to sell a $7 (or any low-end product) without getting people to throw apples at you is to give a "complete" product.,
Don't sell a report telling how great you can submit articles automatically but you must buy my article submission software or else it won't work. If you do that, be prepared to be jeered and receive hate emails. But if you have an alternative that they can do this without software but slower, hey, that's fine. At least, it's ain't a hardcore sales pitch but some valuable content that works. ,
That's why, my recent software offering of The PDF Profit Lock was sold so successfully. A lot of my subscribers and customers bought it because it's cheap (but doesn't mean poor quality) and it's a complete product. No upsell or some sort of one-time offer thingy. ,
It's a cool software that can help you to get free traffic from viral marketing. I urge you to get a copy at www.automateinternetmarketing.com/pdfprofit. And if you're an internet marketer, get the RESALE RIGHTS so that you can sell and make 100% pure profit.,
I Said This Recently,
There's a Chinese Proverb that goes...,
Swift as the wind,
Quiet like the forest,
Conquer like fire,
Steady like mountain.,
That's the introduction that I'll normally use when I was invited to speak at internet marketing seminars or events. ,
You need to build your online business as fast as you can because speed is the essence of success.,
Once you made money online, keep it quiet to yourself and laugh your way to the bank. Don't be a silly fool to start telling the whole world how successful is your online business because there's no point to attract competitors. Unless, if you want to be in the 'internet marketing' niche to prove your success and make money there, go ahead. But be prepare to lose your income from your REAL online business.,
Having a presence in your niche is not enough. "Conquer like fire"... make sure you dominate it as much as you can.,
And most importantly, build it so strong so that it's unshakable and it can create wealth for you even though you're away for a week. Hey, I'm being honest. I don't think any internet marketer's online business will go on auto-pilot if they take one-month break. I know this for a fact because many of my internet 'guru' friends work their ass off. ,
One more thing about seminar -,
One day when you're engage to speak at seminars, I'm sure you'll be on top of your world. Congrats on your success. But never be a name dropper, too much. Once in a while is good because it helps on the reputation.,
I mean, you'll probably heard it all the time online in emails that he's a good friend of bla, bla, bla super guru marketer and so on. Like I said, it's fine to mention once in a while, but please stop it if it's getting out of control. If I told you how close my friendship is with Stephen Pierce, don’t I look like a name dropper or something?,
I know success by association is powerful. But I'm a strong believer that... If you're good, you're good. People have ears and eyes to know what's going on. They are not stupid. I mean, you and me are not stupid.,
Remember -- People are more concern about themselves than you. That's the marketing rule #1. So when you overdo it, instead of trying to convince people how strong your 'success by association' thingy is, you end up to be a name dropper or someone who is full of hot air balloon. You see, you got it but they don't. They're more concern of how they can get the same association like yours instead of hearing your self-ego association. ,
This goes to another thing I want to emphasize in business life --,
Many people got it wrong by reading books or courses because marketing is not fixed. It doesn't means that if you know how to solve X, you can always solve it with method A. Marketing varied from cases to cases and a marketer proves his skill by being able to adapt and come up with business solutions when unexpected problem arise. There's where method B, C and D are developed on the fly. ,
If someone knows about 'social proof' from A BOOK rather than real life experience, he'll probably disagree with me with my opinion above and unsubscribe from my list. ,
The key to success is to learn from execution, not theories. I think that's why marketing guru like Jay Abraham can demand a fee up to $5,000 an hour because of the vast experience he have. ,
If you have been reading the "Sunday Email" series, I'll always ask for your favor to leave a Comment if you find value of what you've read. It'll be most appreciated because I read every single one of them. (smile),
You "Chan" Do It!,
-Patric Chan,
http://youchandoit.com/t/sunday-email.php,
P.S: This is Part 9. You can read
the other eight parts at my blog as well
if you have missed them.,
Enjoy,
Sincerely, Margarita,
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