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Content
07 February 2008, 16:02
How to be Better Positioned in Your Prospect's Mind
Hi Margarita,
Many people ask me how to I get my customer to remember me after I've first talked to them...
Many people ask me how I get my customer to call me back as I leave messages and they don't return them...
The answer is the same --
you have to be in your prospect's mind
constantly and positioned so you are not thought of as just a salesperson but as a friend and someone who is familiar to them...
You do this by **Building a Relationship**
"But I do not have to have a large budget to market to them?", you may say
Here's one low-cost method that works -
If you are on a limited budget where your company will not support the
repetitive high cost mailings or giving gifts, then frequency of contact
with other methods is still warranted as it will keep you in their top of
mind awareness
You stand out in their mind, and you will no longer be just a cold call -
Use the mail by sending low cost items such as postcards, low-cost unique type of cards -- such as something that you cannot buy at Hallmark, hand written notes with the information that is enclosed to help their business (which may not be your product or service offered at all - but is helpful to them), jokes that you can photocopy out of someplace like far side, telephone calls with unique messages that will help them, and letters in priority looking type envelopes,
If you have questions on where to getthese we have resources for most of this for you
Again, it is about frequency of marketing and keeping you in their top of mind awareness
Be positioned as their friend, not a salesperson and you will get called
back and remembered -
To your success
Doug,
Doug and Claudia,
P.S. If you are seeking to create more incoming leads and web traffic then check out our latest release... ,
It is $7 and delivers 500 times value. The link is ,
http://www.whatisyourplan.com/interview/,
Step Up Technologies ,
To your success,To your success,
DougTo your success,
Doug
Doug and Claudia
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