The Sean John Fever

Apart from its style and fashion that has brought theseanjohn to where it is now, the founder of its clothing line is also thereason for its popularity.

They say that the only clothingline that can provide the taste of style and fashion of the urban community isthe clothing lines in the seanjohn collection. It is the clothing line that canprovide the trend-setters and the style conscious the fashion that they needed.

Apart from its style and fashionthat has brought the seanjohn to where it is now, the founder of its clothingline is also the reason for its popularity. The clothing line seanjohn wasfounded by hip-hop mogul sean john combs A.K.A sean john, in 1998. The brandname seanjohn was derived from sean john combs’ first name and second name.

Many famous personalities, bothin entertainment and sports, have represented the seanjohn such as rappers T.I.,Fabolous, The Game, basketball star Dwyane Wade, and models Tyson Beckford andKevin Navayne, and sean john combs himself have made the seanjohn clothing linepopular.

In 2006, the seanjohn alsoreleased its first ever fragrance for men called the Unforgivable that wasmanufactured by Estée Lauder, one of the world's leading manufacturers andmarketers of skin care, cosmetics, perfume and hair care products.

But aside from the limelight,sean john combs also suffered some allegations about its seanjohn clothingline. In October 2003 sean john combs was under intense media attention forusing sweatshop labor to produce the seanjohn clothing line.  Among the accusations, originally put forthby the National Labor Committee (NLC), workers were subjected to body searches,fired if pregnant and paid sweatshop wages. Diddy responded to the BBC thatthere would be a "zero tolerance" investigation at his company, Sean John. He stated to a group ofreporters "I'm as pro-worker as they get."

sean john also suffered someallegation that the two style of seanjohn jackets were allegedly made ofraccoon dog fur. sean john combs, together with Macy's, pulled all of thegarments from the department stores where this product was shipped.

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